![]() ![]() On top of that, so many people and brands in the industry have stepped forward to assist with the program and my journey. In the program, I am being supported and encouraged by teams from both Uncle Nearest and Jack Daniels. Soon after the announcement, I was approached to submit for the Leadership Acceleration Program. In July, The Nearest and Jack Advancement Initiative was announced to create more diversity in the whiskey industry. Unfortunately, that goal wasn’t in sync with the opportunities being presented until now. His encouragement, knowledge, and advice inspired me to believe that I could become a distiller. ![]() I spent time learning to distill with him while he was consulting for a variety of projects. I began to ask complex questions to anyone who would give me time and Dave Pickerell became the person who always had the answer. When I moved to Florida, I had an opportunity to work with a micro-distillery for a short time and it was fascinating, frustrating, and exciting. When I was working in New York and attending every whiskey class, seminar, and trip I could, I couldn’t stop obsessing over the chemistry. TF: It’s funny, I’m still in disbelief that I am on the path to becoming a distiller. Of course, this is changing for both categories as they understand the appeal for premium products along with engaging and informative marketing.īW: At what point did you decide that you wanted to become a distiller? The industry as a whole has built on that history for the last 60 years and is now perceived as more luxurious, and unfortunately, more intimidating than American Whiskey. ![]() In comparison, the single malt Scotch category was launched as a premium product back in the ’60s. Premiumization in the American Whiskey category is more recent in comparison to Scotch. ![]() That is also follows through with the lower price point for most American Whiskey. American Whiskey is perceived as more approachable in flavor and culturally. The major difference I find between Scotch and American Whiskey is the luxury positioning of Scotch. When I talk about the world of whiskey I tend to highlight specific areas that I think are important to the specific industries but even within categories there is always room for experimentation. I mention this because I fell in love with the diversity in the whiskey world and it’s what keeps me inspired to this day. Even before actually working for brands, I was already a whiskey advocate and hosted tasting experiences to help empower new whiskey drinkers. I started out working with Strategic Group representing Glenmorangie and Ardbeg in NYC, then Angel’s Envy, House of Agricole, and then made my way to Glenfiddich. TF: I spent almost 4 years with Glenfiddich, and it was wonderful, but I actually started my career years prior to that ambassador role. What are some of the main differences you noticed between the Scotch world and the American Whiskey world? We recently caught up with Franklin to get her thoughts on her whiskey journey.īW: You started your career at Glenfiddich. She is currently going through training, which is supported by a number of distilleries and their parent companies, including Uncle Nearest and Jack Daniels, which co-Founded the initiative, as well as a growing list of supporters which include George Dickel, Catoctin Creek, Sagamore Spirits, Bardstown Bourbon, and Westland Distillery. Tracie Franklin was the first person selected as an Apprentice for the Nearest and Jack Advancement Initiative, which aims to increase diversity in the American Whiskey industry through mentorship and training programs. Watch This Space For Upcoming Bourbon Women Events This post sponsored by Kelley Construction ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |